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Mark Welch's Blog

Why I Don't Sign NDAs

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Over the past three months, I've been asked to sign Non-Disclosure Agreements (NDAs) more often than ever before, and as usual I've said "no" to each request.

I've been involved in the computer & technology industry for more than 25 years, starting as a reporter, later as an attorney, and now as a marketing consultant. In all that time, I've signed exactly two non-disclosure agreements (one as part of an employment contract).

Of course, I'd never use or disclose someone's confidential information improperly.

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Evaluating Landing Page Quality

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EngineReady's ConversionCritic web site helps you evaluate your landing page's quality, measured by "Marketing Effectiveness," "Offer Clarity," "Readability of Copy," and "Engagement with Visitor."

ConversionCritic poses an excellent series of questions. However, the implication of the questionnaire is that a "yes" answer is better than a "no" answer, which is not always true. If you visit the site at ConversionCritic.com and complete the questionnaire, you'll be given a detailed report that includes additional explanations for each question.

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Be Relevant and Useful

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For at least 14 years, I've repeated the same "mantra" for web publishers: Be relevant and useful.

That's the answer to many "how can I" questions:

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About Mark Welch

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I advise e-commerce companies about ROI-based, performance-based marketing strategies, so they spend money only to drive profitable sales, including:

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